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bareMinerals is a trailblazer in the world of clean beauty, delivering products that intertwine makeup and skincare with a commitment to purity and natural ingredients. Born from the belief that makeup should be good for the skin, the brand introduced its groundbreaking loose mineral foundation in the mid-1990s, revolutionizing the cosmetics industry. This innovative approach ensured that women could achieve a flawless complexion without compromising their skin's health. At the heart of bareMinerals' ethos is the promise of performance without harmful additives. Eschewing binders, fillers, and synthetic chemicals, the brand has continually championed makeup that lets the skin breathe and function naturally. This dedication to clean beauty is evident across their entire range, from skincare to bodycare and haircare. As pioneers in mineral-based products, bareMinerals offers formulas that are both nourishing and effective, resulting in radiant, healthy-looking skin. As the brand continues to evolve, bareMinerals remains steadfast in its mission: to empower individuals to make thoughtful beauty choices, celebrate natural beauty, and champion products that are as kind to the skin as they are to the environment. Through sustainable practices, transparency, and a dedication to clean formulations, bareMinerals is not just a brand; it's a movement towards a healthier, more conscious approach to beauty.