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K18 is a brand that offers hair care products designed to repair and strengthen hair. These products are formulated with a patented bioactive peptide, also known as K18, which is intended to help repair damaged hair at the molecular level. K18 hair products are often marketed as a treatment for various hair concerns, including damage from chemical treatments like coloring or bleaching, heat styling, and environmental factors. The idea behind K18 products is to improve the hair's overall health and resilience by addressing issues at the structural level.